Sometimes I wonder what these ad guys are up to!!! I saw plenty of hoardings advertising Deccan Chronicle. It showed a lithesome girl with hands lifted up, displaying her armpits. And the caption was ‘Don’t Compromise’. Of course the first two letters of the caption ‘DC’ stood for Deccan Chronicle and there were highlighted. Now tell me what this ad means? What has it got to the newspaper? And what are they asking us not to compromise? Compromising on losing opportunities to see armpits?! Where is the connection? We want to use the female body form for promoting anything and everything, starting from water pumps to pan masala.
While this is a vulgar strategy for getting eyeballs at the advertisements, the endorsement ads are even funnier. Once Sunil Gavaskar endorsed Niki Tasha kitchen range! What has he got to do with that? He was cooking centuries and not curries! But they paid him to endorse the brand which he never uses in his lifetime.
Now there is a new fad. Celebrity appearances! In a recent function at Mumbai where a deal was signed between two businesses, SRK graced the occasion and he was paid one crore for that! Beats my imagination! Why on earth, he would be there and why he has to be paid for that?
For every good commercial there are 10 silly ones. Some of them socially irresponsible too! Like the Pepsi where they used a tea boy when child labor is a crime in the country. Mercifully someone filed a PIL and they withdrew the ad. There was a time you went to saloons for seeing some pictures with cleavage, a confirmed male preserve and domain. But now, they are everywhere, even promoting the toor dhal that you use everyday.
If things don’t change much in the ensuing days, I also should start considering about displaying some deep valleys in my blog for better readership!!!
While this is a vulgar strategy for getting eyeballs at the advertisements, the endorsement ads are even funnier. Once Sunil Gavaskar endorsed Niki Tasha kitchen range! What has he got to do with that? He was cooking centuries and not curries! But they paid him to endorse the brand which he never uses in his lifetime.
Now there is a new fad. Celebrity appearances! In a recent function at Mumbai where a deal was signed between two businesses, SRK graced the occasion and he was paid one crore for that! Beats my imagination! Why on earth, he would be there and why he has to be paid for that?
For every good commercial there are 10 silly ones. Some of them socially irresponsible too! Like the Pepsi where they used a tea boy when child labor is a crime in the country. Mercifully someone filed a PIL and they withdrew the ad. There was a time you went to saloons for seeing some pictures with cleavage, a confirmed male preserve and domain. But now, they are everywhere, even promoting the toor dhal that you use everyday.
If things don’t change much in the ensuing days, I also should start considering about displaying some deep valleys in my blog for better readership!!!
2 comments:
A very encouraging end to that last post-- leaves us with lot to hope for. I for one shall visit your blog more regularly now, fervently hoping that you carry out the threat ;)
talking of stupid ads, picture this -- a radiant and nubile Perizad Zorabian gracing the hoardings for some ultra-strong cement. Thats what a hoarding near our office displays!!!!!!
I any way Read ur blog once a week,
if ur suggesting that some Pic will be added, then u have one reader who will Read daily
Me!!
Anshu
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